The new year has begun, in truth we are well into it, accounts and numbers have been finalised, processes, personnel and strategy have been reviewed and through all this the job continues.
I’d like to take a little look back at Q4, the role of the SE in Q4 and what follows can be an interesting one. It’s the time of year I am at the mental edge of the role, I spend more time thinking about decisions and actions than any other. With a smirk I’m sure you will have had a sales lead say “this is the most important week, of the most important month, of the most important quarter.” Every sale is important to a sales team, as the year closes out they gather momentum.
For some Q4 will have shuddered to a halt, the final days might have felt like riding a truck with failed breaks, turning the wheel at this late stage is not going to change the end result. And this is the key to it all, you are not in the final throws as an SE going to change the overall result. Your work should have been done. You can and should support and help; start the planning process, take a meeting with a partner or two make a cup of tea for the sales admin team. (As much as reps think they work the hardest at the end of the quarter it’s actually those that have to process and book all the orders they have thrown together that do – all other times its us ;-))
There will be things you would have done differently through out the year and there will be decisions moving forward taken by management, that you don’t agree with. This however is no time to judge your role by, this is no time to lose the SE religion. Before you know it you will be back in the wagon, the engines will have started, breaks checked and the GPS guiding the way.
Take a breath and remember you are part of the greatest community on earth, who doesn’t want to be an SE!